It's like having your own cat whisperer on-call 24/7.

Cat Matters is your source for advice on everything about life with your finicky, but wonderful, best friend. From adoption day to grooming day, from meal time to play time, find great expert tips for every stage of your cat's life.

Kitten on the computer

Cat Goals.

You’ve seen them: those cats who seem to communicate effortlessly with their owners, those rascal cats who somehow steal our hearts. We know you’re jealous. One way to keep your cat purring is to use Cat’s Pride Fresh & Light Ultimate Care for a high-performance litter your cat will love. Here are some happy cats that will inspire you to reach for new #catgoals.

Cats with money

Dollar and a cat

This cat is really feeling the savings of Cat’s Pride. Click here for your chance to save and make it rain on your feline friend.

Cats and babies

The child and cat

Who needs a nanny when you’ve got a caring kitty? Cute cats are crazy for babies.

Cats on laptops

Kitten on the computer

Everyone knows cats love a warm laptop, especially when a human is working on it. This cat is either triaging their owner’s inboxes or insisting on Cat’s Pride products.

Cats on people’s heads


Cats are natural-born climbers. Sometimes the most climbable thing is a person.

Cats stuck in things


Did you know that cats have some of the most flexible mammalian spines? Elastic cushioning on their vertebrae allows them to stretch, bend, and squeeze into small spaces with unmatched grace. Sometimes they stretch it a little too far.