It's like having your own cat whisperer on-call 24/7.

Cat Matters is your source for advice on everything about life with your finicky, but wonderful, best friend. From adoption day to grooming day, from meal time to play time, find great expert tips for every stage of your cat's life.

Welcome to the litter lab.

It’s probably not something most people think about, but a lot of research and development goes into the premium cat litter products we produce. We’ve established our very own state-of-the art laboratory and innovation center, filled with our own cat litter experts and scientists.

This section provides you with answers to any questions you may have about our cat litter, how it’s produced and how it works. Best of all, there’s no quiz at the end.