Our love of cats? It runs (and jumps) in the family.
The Cat’s Pride story transcends three generations of the Jaffee family – a family committed to making life better for cats and owners alike. It all started in 1941 when Nick Jaffee sold his first bag of Fuller’s Earth to absorb oil and grease from factory floors. The Oil-Dri brand was born. But it was in 1948 when Oil-Dri recognized a new opportunity to repackage sorbent minerals as cat litter. In 1960, the first ever Cat’s Pride premium cat litter hit the market. That same year, Richard Jaffee, Nick’s son, became president of Oil-Dri Corporation.
From there, Cat’s Pride has evolved and grown. There have been new facilities (like the Blue Mountain plant in Mississippi); new products (like the introduction of Fresh & Light in 2011); and the passing of the baton (Dan Jaffee, Nick’s grandson, became CEO of Oil-Dri in 1997). Yet through it all, one thing remains: a commitment to creating innovative, top-quality cat litter products for the well-being of cats. A commitment to Changing Litter for Good.