In the News

Cat’s Pride Announces Litter for Good Program

Posted on by Alex Reed

For Immediate Release

Contact:

Lisa Mak
Oil-Dri Corporation of America
Maker of Cat’s Pride
Lisa.Mak@oildri.com

CAT’S PRIDE ANNOUNCES LITTER FOR GOOD PROGRAM

Donates one pound of litter to animal shelters for each jug purchased

CHICAGO (Jan. 10, 2018)— Cat’s Pride today announces its national “Litter for Good” program as part of its long-term commitment to help save America’s shelter cats through partnerships with and donations to animal welfare organizations across the country. The Litter for Good program encourages consumers to nominate their favorite animal shelters to receive free litter at www.catspride.com/litterforgood and to purchase a green jug of Cat’s Pride Fresh & Light litter. For every green jug sold, Cat’s Pride will donate a pound of litter to shelters nationwide to help animals in need, with the goal of five million pounds of litter donated this year and twenty million pounds by the year 2020.

Consumers can nominate local animal shelters to receive free litter. The more nominations shelters receive, the more litter they are eligible to claim. When a green jug of Cat’s Pride Fresh & Light litter is purchased, a pound of litter will be added to the total amount donated. Two pounds will be donated for every box and pail of Fresh & Light litter purchased. Consumers can visit catspride.com and sign up for the free Cat’s Pride Club, click on the “Litter for Good” button and nominate a local shelter to receive litter.

The program addresses a critical need in the shelter community, where 3.2 million cats enter shelters every year and over half are euthanized. Cat’s Pride is committed to Changing Litter for Good, by developing innovative, high-performance products, minimizing the environmental impact of its business, and supporting the work of animal welfare organizations nationwide.

“We have been donating litter to shelters for decades, but now we’re excited to extend that to even more shelters across America,” said Dan Jaffee, President and CEO of Oil-Dri, maker of Cat’s Pride. “It’s never been easier to help. Shelters tell us they desperately need donations of litter and this is a great, simple way for consumers to make a difference. You buy a jug and we donate a pound.”

Helping animals is second nature to Jaffee, a third-generation President and CEO of the family-run company, Oil-Dri. He is passionate about cats and litter and as a 20-year board member of The Anti-Cruelty Society, Jaffee takes a personal interest in helping animals and improving Cat’s Pride products, to improve the lives of cats.

Cat’s Pride Fresh & Light is a revolutionary cat litter that delivers the ultimate performance, including superior odor control, strong clumping and low dust and tracking. Plus it’s up to 50 percent lighter than traditional heavyweight scoopable litters. Fresh & Light is carried in most major grocery stores, Walmart and online at Amazon.com and Chewy.com. LOOK FOR THE GREEN JUG!

About Oil-Dri

Oil-Dri Corporation of America (NYSE: ODC), a leading supplier of specialty sorbent products for the animal health, fluids purification, agricultural ingredient, sports field, industrial and automotive markets and has more than 75 years of sorbent mineral expertise. Oil-Dri is a leading manufacturer of cat litter. “Cat’s Pride”, “Fresh & Light”, “Fresh & Light Ultimate Care” and “Changing Litter for Good” are registered trademarks of Oil-Dri Corporation of America. “Litter for Good” and “LOOK FOR THE GREEN JUG” are trademarks of Oil-Dri Corporation of America. From research and development at our Innovation Center outside of Chicago to our manufacturing plants in Georgia, Mississippi, Illinois and California, our Cat’s Pride products are proudly made in the USA. For more information, visit www.oildri.com or www.catspride.com.

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Helping Save the Day With 37,000 lbs. of Litter!

Posted on by Leah Craft

When news broke that the River Valley Animal Rescue in Momence, Illinois was robbed on February 8th it broke the hearts of the animal community. The staff arrived that morning to find that thieves had broken in to their storage area during the night and gotten away with the shelter’s entire supply of food and litter. Adding to the problem, the River Valley Animal Rescue receives zero government money and their staff is 100% volunteer.

After hearing the news, Oil-Dri CEO Dan Jaffee knew it was time to help a neighbor in need and delivered more than 37,000 pounds of litter to assist. WGN Radio discussed this event on a recent broadcast. If you’d like to assist the River Valley Animal Rescue please visit their Facebook page for additional details. http://ow.ly/s5DE3092Gme

https://soundcloud.com/user-926968942/dan-jaffee-wgn-radio-spot/s-Cr4m7

Cat’s Pride Introduces New Fresh & Light Ultimate Care

Posted on by Leah Craft

CHICAGO (March 7, 2016)— Oil-Dri Corporation of America (ODC-NYSE), a leading manufacturer of quality cat litter and the inventor of lightweight litter, announces the launch of the new Cat’s Pride Fresh & Light Ultimate Care, a revolutionary litter that delivers the ultimate performance  including 10 day odor control, the strongest clumps and low tracking. Cat’s Pride Fresh & Light Ultimate Care is the best lightweight litter and is 50 percent lighter than traditional scoopable litters. The campaign includes TV, print, digital and radio advertising.

“Cat’s Pride is excited to introduce consumers to our newest innovation in cat litter, Fresh & Light Ultimate Care. For 75 years, we’ve been committed to providing products that enrich the lives of cats and their owners,” said Dan Jaffee, president and CEO of Oil-Dri, the makers of Cat’s Pride.

  • Cat’s Pride started the lightweight litter trend and continues to innovate with its new product, Cat’s Pride Fresh & Light Ultimate Care lightweight litter. The product is 50% lighter and is formulated with highly absorbent minerals and no fillers, guaranteeing 10 days of odor control, the strongest clumps and low dust and tracking. Cat’s Pride Fresh & Light Ultimate Care offers the ultimate performance at a great value. The product is offered in a 10 pound jug, in both scented and unscented hypoallergenic varieties.
  • “Cats are Complicated. Great Litter is Simple.” Campaign: The new Cat’s Pride integrated marketing campaign is the brand’s largest media launch ever. This concept features a recurring character—a cat/owner couples therapist—who helps owners have a more meaningful and positive relationship with their cats. She continually reinforces how using the best-performing Fresh & Light Ultimate Care can reduce tensions all around and create healthier interactions between cats and their people. The integrated campaign continues across all digital, social media, in-store and print platforms.

About Oil-Dri

Oil-Dri Corporation of America, a leading supplier of specialty sorbent products for agricultural, horticultural, fluids purification, specialty markets, industrial and automotive, is celebrating 75 years of sorbent mineral expertise. Oil-Dri is a leading manufacturer of cat litter. “Cat’s Pride” “Fresh & Light Ultimate Care” and “Changing Litter for Good” are registered trademarks of Oil-Dri Corporation of America. From research and development at our Innovation Center outside of Chicago to our manufacturing plants in Georgia, Mississippi, Illinois and California, our Cat’s Pride products are proudly made in the USA. For more information, visit www.oildri.com or www.catspride.com.

 

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Media Contacts

Paramount Public Relations, Inc.

Jessica Prah, jessica@paramountpr.com, 312-953-3257

Sarah Anderson, sanderson@paramountpr.com, 312-544-4190